We just recently discovered an issue where a programming decision affected the ease (or lack thereof) of establishing goal funnels in Google Analytics. What we also discovered was that it was completely avoidable with a little better communicatioin between our Django programming staff and our analytics staff.
As is typical after a new site launch, we create Google Analytics Goal Funnels to track all conversion opportunities. In this particular case, the client is a hospital and the funnel is a first appointment request. We recently upgraded our doctor directory/first appointment system so that it is search engine friendly, which ...
Updated 07/20/11 @ 05:54PM CDT by brian
Categories: Analytics